Kantar Pet Care Challenges
Understanding the challenges to pet care in 2022 and the impact of the cost-of-living crisis on pet ownership.
In Q1 2022 NOAH undertook a study focussing looking at the impact of the Covid pandemic on dog and cat ownership, with a focus on, but not exclusively addressing, new dog or cat owners by asking about the most recently acquired pet. This study ascertained the needs and requirements of these new pet owners plus the preparedness of the veterinary services and other routes needed to serve them.