How to use our personas
Our personas are there as a catalyst to move away from being a product led organisation to becoming an audience led organisation.
Our personas will help us use audience insight to:
- Shape our products and services
- Increase support
- Identify the cross over between Pet services and fundraising
The ultimate aim is to:
- Improve people’s experience with us
- Become more relevant
- Replace assumptions with real insights to get better results
Download the persona guide for guidance on how to utilise the personas in different scenarios.