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Welcome to Woodgreen's insights hub

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Naive Newbies

Personas

Meet Woodgreen’s personas! Ranging from Naive Newbies to Small Furry Pet Purchasers, our personas give us the insight we need to take an audience led approach.

View our audience personas

Market research

Market research plays an important role in understanding changes in pet welfare and the competitor landscape. This is where you’ll find that data.

View our library of market research

Supporters and charities

Coming soon.

Go to supporters and charities

Rehoming and relinquishment

Woodgreen’s rehoming and relinquishment data.

Go to rehoming and relinquishment

Woodgreen Pets Charity is a registered trademark of Wood Green Animal Shelters, registered charity no. 298348. A company limited by guarantee (02073930), registered office Kings Bush Farm, London Road, Godmanchester, PE29 2NH. Copyright © 2024 Wood Green Animal Shelters.